A house of fashion

WITH THEIR teaser ad campaign hitting the bull's eye, the pre-launch event of the five-storeyed Kalyan Jewellers & Kalyan Sarees was a sell-out. Throw together a VJ, a karoke singer, students of a dance school and models from Chennai and Bangalore, and you can be assured of a teeming crowd. That's what happened at the Ramakrishna Kalyana Mandapam, the venue for the event.
Organised by Disoni Event Management Troop, the event saw people weaving into the hall well into the evening.
The fashion show showcased sarees, designer clothes and party wear. For the Benares collection, the models sported bright-hued sarees with heavy embroidery and ethnic jewellery, while the evening wear round saw them sashaying down the ramp wearing diamonds.
Miss South India 2004 Shraveya from Chennai, Christy, Nitya, Sweta Singh, Neeta, Sheetal, Sangeeta Shetty and Kripalini took part in the show.
Dancers of the John Britto Dance School, Chennai, won applause every time they executed their well-rehearsed steps. The settings were great, so were the well put-together costumes. Sai Manju, a karoke singer from Banglore, was another crowd stealer with her mellifluous voice. Avinash, a singer and VJ, was the emcee for the evening